Sweden has implemented stringent regulations on gambling bonuses and advertising to promote responsible gaming and protect vulnerable players. These measures, introduced under the Swedish Gambling Act, limit the amount and frequency of bonuses that operators can offer, with a focus on curbing excessive gambling.

    

    Under the new rules, operators are restricted to offering only one bonus per customer, typically upon registration. Advertising is also heavily regulated, with strict guidelines on content, timing, and placement to prevent targeting minors or high-risk individuals.

    

    While these policies have been effective in reducing gambling-related harm, they have also faced criticism from operators, who argue that the restrictions stifle competition and innovation. Some players have expressed frustration over the limited promotions, leading to concerns about the potential growth of unregulated gambling markets.

    

    Sweden’s approach reflects a broader trend in Europe toward tighter gambling controls. The effectiveness of these measures will be closely monitored as the country seeks to balance player protection with market viability.